This is pretty amusing and perhaps partly representative of how big, oaf-like companies think about embracing consumer technology. I fly United mostly so posed a question on their Wall about why they would have a games iPhone app over having a real user app. Below is an edited transcript of that discussion. Keep in mind that American, Southwest, Delta, Alaska, and a few others already have iPhone applications.
Semil Shah United Airlines: Hello, curious as to why you have a social games iPhone app but not a REAL usable iPhone app??