The Story Behind Our Investment In Humble Dot

About a year ago, a friend told us about this new work app they were using. Didn’t think much about it. Then, the same thing happened a few days later. It’s just the Bay Area echo chamber at work. And then finally, a few weeks later, their usage started to spike, and a real investment round came together, and we scrambled, triangulated, and spent a bunch of time with Will and Macgill, the original creators of Humble Dot.

And, we became small investors in the company.

Humble Dot resonates because everyone who works has opinions about meetings. Too many meetings, inefficient meetings, meetings get too big, and so forth. Humble Dot started off with a simple way for workers to briefly update their teams and bosses using their interface. Now as Humble Dot expands its user base and offerings, they’re announcing “Workflows,” a new feature rollout on the platform to empower workers. Workflows presents Humble Dot users the ability to take their experience and make it fit to other typical types of work interactions that occur on a weekly or monthly basis.

Stepping back from the deluge of new work and productivity apps, 2019 almost feels like the year of the “Slack and Zoom Effect.” Well-designed, consumer-friendly software that initially is free to use, and charges a bit when more of your team uses it, and then can scale out to a full enterprise platform if the product-market fit is right. Over the last two years, we’ve seen incredible momentum with Airtable; we’ve seen the investment market heat up for apps like Notion (which we use to run Haystack); low/no code tooling solutions like Retool; open-source companies like GitLab and Hashicorp become breaching whales (not unicorns); and newer companies like Linear, Charthop, and others capture the imagination of end-users at work and investors alike.

What Slack and Zoom have demonstrated is that with bottoms-up freemium-to-enterprise grade software adoption, the total addressable market is literally the entire world. I like to jokingly say “everyone in Malaysia could use Zoom daily” but it’s really true. Humble Dot is one promising startup rising with these tailwinds behind them, and as true product creators at heart, it’s exciting to see the team focus on product-led growth in a quest for their own product-market fit.